New Addition to Endangered list in Costa Rica…..Boutique Hotels?

Walking down memory lane to the 1990’s, Costa Rica welcomed their first world class hotel chain, the Spanish firm known as Barceló. Specializing in the “All Inclusive” style of lodging, this style of travel did not take much of a foothold in this country, and the Boutique Hotel market remained the most popular choice for tourist accommodations. Now we fast forward some 20 years and Costa Rica hosts some 9 major hotel chains! Everything from Marriott, to Best Western, Intercontinental, Hilton, Choice, Wyndham, Four Seasons and the most recent group….Riu, now serve as the main players, with more jumping in each year. Does this mean the Boutique Hotel concept is ready for the endangered list in Costa Rica?

History:
The "boutique" style is said to have been created in New York back in 1984, though there are valid arguments that in 1981 both London and San Francisco boasted the first boutique sized hotels. Most likely, 1984 might be when the term “boutique hotel” actually was coined, with the term coming into more mainstream use. Entrepreneurs Ian Schrager and Steve Rubell opened the boutique Morgans New York on Madison Avenue in the heart of Manhattan, and the concept grew by leaps and bounds from there. Morgans was small, stylish and unique, unlike the big brand-name hotels that predominated the markets at that time. The actual term "boutique hotel" was said to be coined by Rubell himself, who described their new hotel venture as being like a boutique as opposed to a department store. A very succinct analogy if you ask me!

Description:
The most defining characteristics of boutique style hotels are that they are generally small properties, with less than 100 rooms and more often averaging between 3 and 50 rooms total. They take great pride in offering a super chic atmosphere, unique design and décor, contemporary styling and quite popular these days, a rich historical value or background. Most boutique hotels provide highly personalized service, with very hands-on staff, management and/or ownership, offering a genuine personality that just can’t be found in the large hotel chains. Services can be limited depending on the size and luxury level of the property or you can often find some of the most dynamic local and gourmet restaurants, world class spas, and other unique features that make them stand out from the standard hotel offering. The concept has been so successful, that most multi-national hotel corporations have begun to brand their own chains of boutique resorts in order to try to capture a share of this huge market.

Locations:
Still a popular choice for hotels in Costa Rica, the concept of “boutique”, “design” or “lifestyle” hotels, as they are often referred, has spread throughout the world, to include European & East Asian countries, appearing in such places as Indonesia, mainland China, Japan, Iceland, Turkey, India & the Middle East, just to name a few. They continue to remain popular options throughout Central and South America as well or basically anywhere that provides a desirable destination for travel. I am fairly certain that you will find some sort of boutique hotel in almost any corner of the world these days!

Target Market:
There are no longer cookie cutter molds for guests seeking the “Boutique experience”. Travelers are constantly looking for something new and different, while definitely expecting more than the simple comforts once acceptable to the average vacationista. Whether planning a business trip, destination wedding, honeymoon getaway, adults only escape, or just an overdue vacation, when planning travel, guests more often than not seek properties that are noticeably different in look and feel from the large branded hotels. Boutique hotels now even present a certain level of social branding. Those staying at these establishments are often considered as trendy, daring, fashionable, hip travelers that are quite often more ecologically minded. Since boutique facilities and their pricing can vary dramatically, there are now boutique properties designed to suit every demographic, any price range or social class, always with the idea of creating an unforgettable “guest experience” that just cannot be found in the larger hotel properties.

Competition:
Boutique hotels retain certain benefits when it comes to cost of operations and overall profitability. They often have a large customer base to work with, as well as being favored by smaller travel agencies or tour operators that are looking to sell the “experiential” concept that the boutique hotel property has to offer. Since boutique hotel owners do not have to pay a franchise fee to be part of a larger chain, the hotel can often operate with a lower overhead that adding costly amenities such as restaurants, spas and convention & meeting spaces would create. However, these added amenities can generate significant profitability and appeal to the hotel's bottom line, so more often than not you will find every sort of amenity imaginable in todays boutique hotel properties. Another benefit for boutique hotel owners is that well established small properties tend to have a higher rate of repeat and word of mouth business compared to normal industry standards, which can save on boutique sized marketing budgets rarely able to compete with the huge marketing budgets of large branded properties. Nevertheless, successful boutique hotels must continually adapt to the constantly changing trends, needs, tastes, preferences, and technology in order to remain competitive in this cut throat hotel market.

In the end, whether it's the most isolated green hotel getaway, the most unique historical location, the most private white sand beach, impeccable five-star white glove service, or you are just looking for that travel environment that loans their son’s boogey board, gives you cookies from their kitchen, offers the most incredible personalized guest services, or located in the most super chic locale, boutique hotels in every instance cater to their guests every need and whim. Who doesn’t want that kind of attention on their hard earned vacation?

So for your next Costa Rica vacation, bypass that mega chain hotel and try one of the many Costa Rican Boutique Hotels, you will be personally helping keep these unique properties off Costa Rica’s endangered list!!

If you have a favorite boutique hotel you have visited, please feel free to share it with us in the comments section!!

Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Sources:
www.independent.co.uk
www.travelandleisure.com
www.bizymoms.com
www.travels.com
www.wikipedia.org
www.ehow.com
www.wisegeek.com
www.hospitalitynet.org

Costa Rica’s Juan Santamaria Day! Brave Martyr or Brazen Myth?

Juan Santamaría, an impoverished drummer boy, born of a single mother from the town of Alajuela, is easily the most famous martyr in Costa Rican history, and the only individual to have a National Holiday (April 11) declared in his honor. But was it really Juan Santamaria that saved the day at the Battle of Rivas, or was it more to do with Costa Rica’s need to have a national hero? Read on….

If legend is to be believed, as a result of the Battle of Rivas on April 11th, 1856, Juan Santamaria’s selfless act as his country's impromptu savior brought his eventual rise to glory, fame and martyrdom as he succeeded in saving Costa Rica against the infamous US sponsored invasion of the soldier of fortune style militia of William Walker.

William Walker, a lawyer, doctor and soldier of fortune from Tennessee, hoping to not only exploit the commercial trade route between New York and the Southern tip of Nicaragua, Walker also hoped to conquer the five Central American States with the intention to annex them, extending the new Federation of Southern States, part of the US. Walker and his “filibusteros” (soldiers of fortune) with his new post as a shaky provisional President of Nicaragua planned to instill his political and financial power over the Central American territories, with the next logical step being the invasion of nearby Costa Rica.

Fearing Walker’s growing force in Nicaragua, Costa Rican President Juan Rafael Mora supported by the backing of wealthy American businessmen who wanted their important trading routes reopened, was urged to declare war not on Nicaragua, but on Walker and his filibusters.

Furious, Walker ordered the immediate invasion of Costa Rica, crossing the border into the province of Guanacaste, while the Costa Rican army mobilized full speed ahead Northward from the Central Valley. This rag tag army, led by the President’s brother Jose Joaquin Mora and brother-in-law General Jose Cañas, with their contingent of three thousand men marched towards the Walker encampment said to be assembled near the now famous Hacienda Santa Rosa, south of Nicaragua. Upon learning of their imminent arrival, Walkers men made a hasty retreat, taking the battle to Meson de Guerra in Rivas.

That is where Juan Santamaría prominently steps into the picture.

Walker's men, under the command of Colonel Louis Schlessinger, had no sentries posted in the Rivas fort, allowing Mora’s Costa Rican troops to surprise the small American militia, as Schlessinger himself retreated, leaving his troops in complete disarray. When a bloody battle ensued, the commanding Costa Rican officer asked for a volunteer to set fire to thatch roof of the El Mesón de Guerra; the filibusters' stronghold. Surely a suicide mission at best, it is said that Juan Santamaría, an impoverished mulatto drummer boy from the town of Alajuela, stepped up and with torch in hand, approached the hostel and through a hail of bullets, tossed his torch of fire onto the vulnerable thatched roof. This selfless patriotic act caused the enemy to flee, resulting in Juan Santamaria’s death, but leaving him a genuine National Hero.

The deaths of Juan Santamaría and more than a thousand other men saved Costa Rica and Central America from a complete collapse. The Battle of Rivas put great confidence to the Costa Rican Army in the fight against Walker, who before this battle believed himself undefeatable and unstoppable, and lead to his later assassination in Honduras, during his next attempt at staging a Central American coup.

Although Costa Rica was victorious in the Battle of Rivas, the country did not return back to normal by any means. The numerous dead bodies were not buried in Rivas but were simply thrown into the wells, causing the city a huge outbreak of cholera from the contamination. The troops then carried the disease home with them to Costa Rica where it ravaged the country, killing as much as one tenth of the population. Mora was eventually blamed for the outbreak, as well as other economic problems, and was taken out of power a few years later in 1859.

This is where the dispute of the true legend of Juan Santamaria begins. Heated arguments and several investigations suggest that the well repeated history of Juan Santamaria may not be all it’s cracked up to. According to Steven Palmer, a Canadian researcher, Juan Santamaria was possibly invented by the Liberalist Costa Rican government. Palmer’s study suggests that the government in the late nineteenth century was seeking to create a national identity in order to unify the disorganized country. Legends, heroes and battles, all helpful ingredients in the creation of a sense of national patriotism, the government set out to find something or someone that would serve its motivating purpose. Since Costa Rica lacks a history of warfare, the Liberalist government chose one of the few significant battles, the 1856 Battle of Rivas fought against William Walker. After choosing the famous battle, a brave hero was to be chosen as their new “symbol” for National unity. With this, Palmer says, Juan Santamaria was “born” or reborn after being dead and forgotten for many decades. That Juan Santamaria was a member of the lower classes, only served to inspire an even stronger sense of belonging to a nation that was coming of its own in world recognition, as Juan Santamaria showed anyone could become a National idol.

Further claims have been discovered that state Juan Santamaria actually died of cholera and not by the bullets of his enemies. Now granted, there are said to be listed four different Juan Santamarias amongst the some 9000 volunteer troops of Costa Rica, so this does open the door for some skepticism and confusion, but it is interesting to consider why Juan Santamaria lay buried for almost four decades, before being remembered and named Costa Rica’s National Hero.

Finally, other historical versions of the Battle of Rivas and the fight at the “Mesón de Guerra”, list the Lieutenant Luis Pacheco Bertora as the first to approach the fort with the idea of flushing out the enemy, but he was gravely injured by gunfire in his attempts. Lying unconscious, a Nicaraguan named Joaquín Rosales made a second attempt to burn the fort, but lost his life in the process. Finally, a third brave soldier stepped forward, the now well-known Costa Rican soldier, Juan Santamaría, who successfully set fire to the “meson” and saved the day for Costa Rica. None of these other brave soldiers have ever received the recognition due them as Juan Santamaria did, much less a National Holiday, statues or International Airports named after them, though the mystery behind the true history of these events lives on!

In the end, there is no attempt to minimize the participation of any of the soldiers involved in this battle, even less so Juan Santamaria. We only hope to give a shout out to all the valiant soldiers who gave their lives to win the liberty and sovereignty of Costa Rica, and to dispel of the rumor that Juan Santamaria was simply approaching the building, tripped and his fire torch accidentally started the fire that ended the battle.

Tell that later version out loud in Costa Rica, and you may be run out of the country even faster than William Walker was!!

Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Sources:
Lisa Tirmenstein tirmenlb@muohio.edu.
www.Wikipedia.org
http://afehc-historia-centroamericana.org/index.php?action=fi_aff&id=1947
http://www.latindex.ucr.ac.cr/historia-51/10-Aguilar.pdf
http://wvw.nacion.com/ln_ee/2006/abril/28/opinion8.html